Joe Pompeo, writing for Politico
Morning Media has learned that the next two places The New York Times is targeting for expansion are Canada and Australia. The company has already dispatched research teams to lay the groundwork and has begun recruiting journalists to build out small newsrooms in both countries, similar to the Mexico City-based, digital Spanish-language operation for Latin America that the Times launched earlier this year.
I have actually noticed a lot of Canadian stories lately in the New York Times, beyond Justin. It’s a good plan: Postmedia has been cutting back its reporters, particularly on culture. Sure, the Canadian market is only 10 per cent the size of the US market, but what newspaper would turn down possible 10 per cent growth now?
This story reminded me of the a 1990 article in Spy Magazine after they noticed that the Globe & Mail had placed 29 boxes in New York City.